Citind o lista de resurse furnizata de un cunoscut despre imagine, brand, GUI am dat peste un pasaj memorabil, zic eu, la Adaptive Path, care ar trebui poate sa devina sloganul multor webdesigneri:

There's something about organizational websites that screams: "Complicate me!". Maybe it's the nature of the beast. The scope of a website involves the entire company, so the entire company often gets involved. The backend technology is expensive, so the support system needs to justify the cost. But what users want out of a website, and what most websites need, is simplicity; ease of use; message clarity; a direct line between what people need to do and what can be done.

The best website I've ever seen is one my partner Jeff introduced me to, the USDA's Hay.net . There are two reasons people come to Hay.net : you either have hay, or you need it. And so the site has two options: "Have hay? Need hay." I show this to people and they say, ?I wish our website could be like that.Usually there's no reason it can't be. So in 2005, I resolve to ask these questions with every site I work on: Have hay? Need hay?